Top Personalization Apps on Android in Bulgaria: Q2 2025

In the second quarter of 2025, the personalization app market in Bulgaria on the Android platform showcased varied performance among the top contenders. Here’s a closer look at the weekly trends for downloads, revenue, and active users, as provided by Sensor Tower.

ThemeKit - Themes & Widgets saw a fluctuating pattern in its metrics. Weekly downloads peaked at 5.3K in late April, with a gradual decline to 1.7K by the end of June. Revenue remained relatively stable, hovering around $4 to $8 per week, except for the last two weeks where it dropped to zero. Active users increased significantly from 2K at the start of the quarter to a high of 7K in mid-June.

Zipper Lock Screen Wallpapers experienced a notable increase in weekly downloads, reaching 4.8K in late April. Revenue showed variability, peaking at $12 in the final week of June. The app maintained a steady growth in active users, culminating in 6.2K by quarter's end.

Zedge™ Wallpapers & Ringtones demonstrated consistent performance, with weekly downloads averaging around 2.5K. Revenue was robust, reaching a high of $247 in late June, while active users saw a substantial rise, peaking at over 63K in mid-June before settling at 37K.

Find Phone Anti-theft No Touch had a mixed performance with downloads starting strong at 3.8K and declining to 798 by June's end. Active users showed resilience, however, increasing to 11.5K in late June.

Finally, Neon Love Theme experienced a decline in downloads from 3.5K in April to 1.1K by the quarter's close. Active users followed a similar trend, decreasing from 4K to 1.8K.

These insights reflect the dynamic nature of the personalization app market in Bulgaria, with each app showing unique trends in user engagement and monetization. For more detailed analytics and insights, visit Sensor Tower.